DIMORA DASCANIO Masseria in Ostuni is an independent hospitality project rooted in the landscape, culture and quiet beauty of Puglia. Conceived as a private house with the soul of a noble Masseria, it unites restoration, hospitality, landscape, cuisine and contemporary elegance in a place designed to feel considered, authentic and deeply connected to its territory.
Legal information
Legal name: VD WELCOME PUGLIA S.R.L.
Registered office: Via Sentiero delle More, 1 24030 Presezzo (BG)
Masseria in Ostuni: Via dei Colli, snc 72017 Ostuni (BR) – CIN: IT074012A100115551
VAT number: 04641100161
Company registration number: 478211
Certified email: welcomepuglia@pec.net
Email: info@masseriainostuni.com
Website: www.masseriainostuni.com
The identity and digital presence of DIMORA DASCANIO Masseria in Ostuni have been developed through a strategic and creative process led by Ingenia Direct, interpreting and giving form to the original idea and vision of Vincenzo Dascanio. The aim has been to translate the essence of the project into a coherent, recognisable and internationally positioned brand: one that reflects not only the beauty of the place, but also the personal intuition, sensibility and hospitality philosophy from which it was born.
This work began with an in-depth study of the property, its market potential and its most relevant audiences: discerning travellers, luxury guests, private clients, travel designers, destination wedding planners and international event professionals. From this foundation, Ingenia Direct defined the project positioning, key buyer personas and the strategic direction needed to present the Masseria In Ostuni not simply as a place to stay, but as a refined hospitality experience shaped by belonging, discretion, beauty and emotional authenticity.
The brand identity was developed to reflect this vision with restraint and precision. Every element — from tone of voice to visual language, from graphic artefacts to digital storytelling — has been conceived to convey the quiet luxury of DIMORA DASCANIO: never ostentatious, always intentional.
Ingenia Direct also oversaw the design and development of the website, creating a digital experience that mirrors the rhythm of the property itself: elegant, intuitive, immersive and clear. The site has been designed to support international visibility, organic discoverability and a refined user journey across hospitality, dining, wellbeing, experiences, private events and travel designer enquiries.
The social media strategy, editorial copywriting and photographic direction have been shaped around the same principle: to communicate the Masseria in Ostuni with depth, coherence and emotional intelligence, avoiding cliché and allowing the place, its light, its materials and its hospitality philosophy to speak with authenticity.
The project has been co-ordinated by Gianni Buonsante, acting as Strategic Project Co-ordinator and Innovation Manager.
His role has been to bring together strategic vision, brand development, digital architecture, content direction and commercial positioning into one coherent path. Working in close dialogue with Vincenzo Dascanio, whose original vision, sensibility and idea of hospitality remain at the heart of the project, and alongside the entire team, Gianni Buonsante has helped shape the transformation of DIMORA DASCANIO Masseria in Ostuni into a brand with a clear international voice, a strong digital foundation and a distinctive place within the landscape of luxury hospitality in Puglia.
Rather than imposing an external narrative, his work has been to interpret, organise and amplify the essence of the project, ensuring that every strategic and creative decision remained aligned with its founding intuition: a Masseria conceived not merely as a place to stay, but as a deeply personal expression of beauty, belonging and contemporary Apulian hospitality. My Home, Your Home.
Through this work, the project has emerged not only as a destination, but as a recognisable hospitality concept: intimate, independent, culturally rooted and designed for guests who seek beauty with depth and intention.
Unless otherwise stated, all texts, images, design elements, brand materials and digital contents published on this website are protected and may not be reproduced, copied, distributed or used without prior written authorisation.
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